Mango Case Study Essay Example for Free

Mango Case Study EssayMANGO is an internationally famous multinational which designs, manufactures and markets womens and mens clothing and accessories. Its Headquarters are based in Palau Solita I Plegamans (Barcelona).At the current time, the company has over 11.000 employees out of which 82% are females, with an average age of 32.The Hangar Design Center, where more than 1500 employees work, is the biggest design center in Europe, with a surface area of 10.000 m2 and more than 550 professionals dedicated to creating dash garments and accessories for women. The Quality, Purchasing and Design departments are also located there.The central offices have a total surface area of 150,000 m2 and their own structure, which comprises the departments of Image and Advertising, Property Management, Expansion, merchandise Control and Stores Distribution, Store Architecture and Interior Design, in addition to Logistics, Administration and IT systems.The company currently has a total of 24 15 stores in 107 countries worldwide. Their expansion continues in cities of the tallness of Tokyo, Beijing, Erlangen or Verona.MANGO considers its keys to their achiever are Concept, Team and Logistics System.ConceptThe company is very keen on having a highly defined plan. The MANGO concept relies on an alliance between a product of a high quality with an original design and a strong brand image. Dressing the modern, urban women for her daily needs is the formula the company has analyzed, adapted and applied in all the countries in which MANGO is present it has been and remains one of the keys to their commercial success and international prestige.